Step 8: Outcome Evaluation
Step 8 of the GTO framework is to think about how you will measure whether the program meets its goals, reaches its target audience, and achieves its desired outcomes.
The resources below may help you conduct an outcome evaluation and answer the question, "How well did the program work?"
Developing an Evaluation Plan
- 5-Step Method for Identifying Performance Measures: This process helps you define what component of a program, service, unit, or activity you want to evaluate. In addition, it provides a five step scripted process to help you select the most important performance measures and identify a Data Development Agenda. The whole process takes approximately 45 minutes and looks at both outcome and process measures.
- Webinars: NCIPH recently developed two online modules on program evaluation, designed to introduce the basic steps of program evaluation to public health professionals. Support for these modules was provided through the Southeast Public Health Training Center.
- Introduction to Evaluation, Module 1 provides an overview of engaging stakeholders, describing the evaluation program and focusing the evaluation design.
- Introduction to Evaluation, Module 2 explores methods of gathering credible evidence for an evaluation, how to justify conclusions and approaches for ensuring use and lessons learned.
- QI Toolbox: Measures: This page contains information on different types of measures and ways of displaying them. Make sure to check out the measurement plan template!
- Podcast: CDC Coffee Breaks: Evaluation Mini-Trainings: These podcasts are short presentations (usually approximately 20 minutes) presented by staff from the Division of Heart Disease and Stroke Prevention. Each presentation is focused on one aspect of evaluation, and the trainings are designed to help viewers obtain an understanding of evaluation, from how to write an evaluation plan to deciding which evaluation technique to use to developing a logic model, and much more.
- Tool: Data Collection Methods at a Glance: Use this tool to help select an evaluation design that fits your program and evaluation questions. This table includes information on pros, cons, costs, time, response rate, and needed expertise for different methods.
- Tool: Developing an Effective Evaluation Plan (CDC): This workbook aims to help public health professionals develop an effective evaluation plan in the context of the planning process by being used alongside other evaluation resources.
Return on Investment
- Estimating Return on Investment - Approaches and Methods (Public Health Practice-Based Research Networks): In this document, Glen Mays, Professor at the University of Kentucky, discusses various challenges and potential solutions in measuring ROI for public health interventions, such as time lag, distribution of costs and benefits, and the measurement and attribution of benefits.
- ROI Calculators: This series of ROI calculators estimates the effect of well-designed wellness programs on health.