Step 2: Goals and Objectives


Step 2 of the GTO framework is to identify goals for the program, the people you want to target with the intervention, and desired outcomes (objectives)—based on the information that you found out in Step 1 is important for your community.

The resources below may be used as you are establishing your goals, target population, and objectives.


Defining your Goals

  • Tool: Goal Statement Is a clear, concise summary of the project's importance, what the implementation team desires to accomplish (the overall long term goal) including measurable objectives and when it will be accomplished by, and how the team will go about accomplishing it (including the target population or setting and the approach that will be used). It is a communication tool within the team to ensure agreement on the project goal as well as for use outside the team as an "elevator speech" about the intervention.
  • Tool: Self Assessment Questions: This is a draft set of questions from Results-Based Accountability that organizations can ask themselves to assess progress on implementing RBA. The answers to these questions can help guide goal setting.
  • Tool: Turn the Curve Exercises: This Results-Based Accountability exercise provides hands on experience with results-based decision making by allowing a group to work on actually turning the curve on a specific indicator of child, adult, family or community well-being. This exercise can help guide goal setting. 


Prioritizing Health Problems

  • Healthy NC 2020 describes North Carolina's objectives to address the physical, mental, and social components of health to improve the health status of every North Carolinian. Healthy NC 2020 has 40 objectives which address 13 focus areas.

  • NACCHO's Guide to Prioritizing Health Problems provides five widely used options for prioritization including guidance on which technique best fits the needs of your agency, step-by-step instructions for implementation, and practical examples.

  • Tool: An impact matrix can be used to prioritize changes that will give you the biggest "bang for your buck." This tool should be filled out as a team, so you can discuss each potential intervention and rate it based on impact and difficulty. Usually, teams choose to focus on the "quick wins" first. This tool can be accessed as a part of Improvement Partner's Step-by-Step Guide. Please note, you will need a password to download these tools. Improvement Partners provides NC Local Health Departments with the password for free and they are in the process of setting-up a "fee for access" option now.

  • Webinar: Healthy NC 2020 describes the Healthy North Carolina 2020 objectives and the North Carolina Institute of Medicine's evidence-based strategies task force recommendations. 




 Go back to STEP #1: Needs and ResourcesContinue on to STEP #3: Best Practices