We're having difficulty engaging store owners. They're concerned about the distribution cost and the specifics about maintaining produce (ie does it need to be refrigerated, etc). Does anyone have any suggestions for overcoming this barrier? Thanks!
Baltimore Healthy Stores
We've had some success in our community by encouraging stores to start small and by providing incentives. For example, if the store owner was concerned about shelf space for the fruit, we would provide them with a fruit stand display. Also, we train on selling fresh produce, provide a list of places to buy produce at wholesale prices, and help them devise marketing strategies.
I think the important thing was asking them for their concerns and coming up with ways to address the specific fears of each store owner. Hope this helps!
Last edited 19 March 2015
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