The IMAPP aims to be a comprehensive, user-friendly resource to help community partnerships select and implement evidence-based interventions (EBIs) to improve priority population health conditions. Existing resources fall short of meeting practitioners’ needs because they are focused on assessing the evidence base rather than providing resources for selecting and implementing interventions. The IMAPP addresses this gap.

Development of the site included three phases as outlined below.

Phase 1: August 2012 – June 2013

Phase 2: September 2013 – September 2014

  • Developed inclusion and exclusion criteria for the site’s EBIs
  • Pilot tested the beta site with 9 community partnerships across North Carolina
    • Pilot teams used the site to select and begin implementing an EBI 
    • Pilot teams developed and enhanced the site’s resources and EBI content
  • Expanded EBIs in the site to cover additional Healthy NC 2020 topic areas: 
    • Substance abuse
    • Chronic disease (cardiovascular disease, diabetes, and colorectal cancer)
    • Unintended pregnancy/sexually transmitted infections

Phase 3: October 2014 – September 2015

  • Continue populating the tool with the five priority Healthy NC 2020 Focus Areas
  • Release to a subset of NC counties using a phased roll out approach
  • Develop and organize a collection of Implementation resources
  • Prepare to work with 1-2 community partnerships to develop EI/ROI tools
  • Continuous improvement based on feedback from users and partners

State-Wide Launch: October 2015

  • Release the IMAPP to all of North Carolina
  • Work with 1-2 community partnerships to develop EI/ROI tools
  • Continuous improvement based on feedback from users and partners



Contributors to IMAPP

The IMAPP was developed by the Population Health Improvement Partners in conjunction with the U.S. Department of Health and Human Services and the Association of Schools of Public Health. Funding comes from a CDC Cooperative Agreement for Workforce Improvement Projects through the Office of the Assistant Secretary for Health at the U.S. Department of Health and Human Services.

Numerous individuals and organizations have made valuable contributions to the IMAPP’s development, including:



IMAPP Inclusion / Exclusion Criteria - Evidence-Based Interventions

The EBIs in IMAPP align with the DHHS’s goals of better care for individuals, better health for populations, and lower costs. The following criteria help determine whether an intervention is an appropriate fit for the site.

Inclusion Criteria

  1. Intervention program must address one or more of the Healthy NC 2020 Objectives or 100MLives Shared Priority Areas.
  2. Intervention program could be conducted on a large scale to affect a large portion of the community.
  3. Intervention program is currently available, meaning
    a. Web-based or print materials/current resources are available - and/or -
    b. Contact information for implementation support/guidance is available.
  4. Intervention fits under one of the specified evidence levels:
    a. Evidence-Based (strong evidence): Research-tested intervention scientifically linked to outcome measures in peer-reviewed literature by one or more research studies or systematic review(s)
    b. Some Evidence: Emerging practice that has been replicated with success in more than 10 communities. Although shown to be successful in practice across implementing communities, no scientific evaluation exists linking the intervention to outcome measures.
    c. Emerging Evidence: Only early or emerging evidence exists to-date. Existing evidence may come from field-based measures, expert opinions, or evaluations in-progress. Further study and learning is warranted.
  5. Intervention program can demonstrate a tangible or intangible economic impact. (Note: this is preferred, and interventions will not be excluded if they do not meet this criterion.)

Exclusion Criteria

  1. Commercial intervention programs offered by for-profit companies
  2. Evidence-based intervention strategies that do not have implementation resources.



IMAPP Inclusion / Exclusion Criteria - Resource Section

Inclusion Criteria

  1. Resource must align with one of the 10 steps of the GTO framework.
  2. Resource must be a website for an organization, tool, webinar/podcast, or published book/article.
  3. Resource must be readily available on the web or in print.
  4. Resource is highly generalizable and can be used across a wide variety of communities / interventions.
  5. Resource is supported by evidence and has been extensively used in practice with promising results.

Exclusion Criteria

  1. Resource is not freely available (excluding books).
  2. Resource is highly specific to one health/topic area.
  3. Newsletters, blogs, company updates, opinion pieces, and articles that are not peer-reviewed.